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DevOps/Observability
Observability

See what's actually happening in production.

Logs, metrics, and traces pulled together into one picture that makes sense. Your systems get instrumented so the next outage tells you what broke and where, instead of just hinting that something somewhere is unhappy. It's built on open standards, so you're only locked into a vendor if you decide you want to be.

  • Prometheus, Grafana, Loki, Tempo, and OpenTelemetry
  • Dashboards built around user journeys rather than CPU and memory graphs
  • Alert routing tuned to cut down the noise
  • Distributed tracing for microservices and event-driven systems
Get a quoteWhy this matters

You build on observability standards your team can carry forward.

OpenTelemetryPrometheusGrafanaLokiJaegerElasticDatadogSentry
Why

"We have monitoring" usually isn't enough.

Most teams have dashboards. Far fewer have observability. The gap shows up at 3 a.m., when an alert fires and nobody can actually say why. Observability means being able to answer questions you never thought to ask in advance, and that's something you have to design in rather than add on at the end.

Every outage is a mystery

An alert fires and the dashboard goes red. Nobody can say whether it's the database, the upstream API, the deploy that went out 20 minutes ago, or all three at once. Working it out takes hours.

Alert fatigue has set in

The Slack channel pings 200 times a day, and roughly half of it is noise. The on-call engineer long ago stopped reading it. So now the real incidents slip through.

Logs, metrics, and traces living in three separate worlds

Metrics sit with one vendor, logs with another, traces with a third. Tying them together means three browser tabs and a lot of squinting at timestamps.

Vendor lock-in that nobody planned for

The observability bill has quietly grown into the second-biggest line item after compute. Moving off it would mean re-instrumenting every service from scratch.

The Process

How we run this engagement.

Each step produces something concrete, comes with a written hand-off, and has to clear a checkpoint before we move to the next one.

01

Telemetry strategy

We start from the questions you need answered, about latency, error rates, user impact, and the health of your dependencies. From there we work backwards into what to instrument, at what cardinality, and at what cost.

02

Instrumentation

We instrument your services with OpenTelemetry SDKs, structured logging, and metric names that mean something. The instrumentation is portable, so you can change backends later without touching application code.

03

Telemetry pipeline

OpenTelemetry Collectors take care of routing, sampling, and enrichment. Logs land in Loki, or your existing log store, while metrics go to Prometheus and traces go to Tempo or Jaeger.

04

Dashboards and alerts

Dashboards are built around user journeys and SLOs, not raw resource graphs. Alerts fire on symptoms your users would feel, such as "checkout is failing", rather than causes like "CPU is high", and each alert carries a runbook link right in its payload.

05

Tune, document, hand off

We pair with your engineers on adding instrumentation to new code, adjust alert thresholds using data from real incidents, and write the patterns down so the practice carries on after we've gone.

The Result

What you walk away with.

These are outcomes you can measure, not a slide deck. Here's the change you should expect to see.

Minutesto root cause

Mean time to detection drops sharply

Logs, metrics, and traces that line up, together with dashboards that mirror your user journeys, turn outage diagnosis from a multi-hour exercise into a few minutes of work.

60–80%less alert noise

Alerts you can actually trust

Symptom-based alerting anchored to your SLOs cuts the noise by 60 to 80 percent on most engagements. The on-call engineer starts reading the channel again.

Portableinstrumentation

No backend lock-in

Because the instrumentation uses OpenTelemetry, you can move from open-source to Datadog, or back the other way, without rewriting any of it. Your telemetry stays portable.

A practice your team can keep running

We document the dashboards, the alert routing logic, and the runbook patterns. After that, adding observability to a new service is just routine work rather than a project of its own.

FAQ

Common questions.

Do we have to use open-source tools?

No. We default to OpenTelemetry with Prometheus, Grafana, Loki, and Tempo because that stack is portable and easy on the budget. If Datadog, New Relic, Honeycomb, or Splunk suits your team better, we're happy to wire that up instead. The instrumentation layer stays portable whichever way you go.

How do you stop observability costs from running away?

We use cardinality control, sampling, and tiered retention. The pipeline is designed so high-volume data such as debug logs and span samples is kept only briefly, while the signals that matter are held long enough to spot trends.

Can you migrate us off our current observability vendor?

Yes. We usually run the new stack alongside the old one for a few weeks to confirm the two match up, then move alerting over once your team is comfortable. There's no risky flag day.

What's the difference between metrics, logs, and traces?

Metrics are cheap numeric time series that tell you something is wrong, such as a rising error rate. Logs give you the detailed context of individual events. Traces follow a single request across services so you can see where the time or the failure actually happened. You need all three to answer most questions quickly.

What should we alert on?

Alert on symptoms your users would notice, such as checkout failing or latency breaching its SLO, not on raw causes like high CPU. Cause-based alerts create noise without telling you whether anyone is affected, while symptom-based alerts map directly to user pain.

What is cardinality and why does it matter for cost?

Cardinality is the number of unique label combinations on your metrics, and it drives storage and query cost more than raw volume does. Putting unbounded values like user IDs into labels can explode cost overnight, so we design label sets deliberately and watch the high-cardinality offenders.

How do you choose between open-source and a commercial vendor?

We weigh your team's appetite for running infrastructure against the convenience and price of a managed tool. Because the instrumentation is OpenTelemetry, the choice is reversible: you can start open-source and move to Datadog or Honeycomb later, or the other way around, without re-instrumenting.

Do we need distributed tracing if we have logs and metrics?

Once you run more than a few services, yes. Logs and metrics tell you a service is slow, but only traces show you which downstream call is responsible across a request's whole path. For microservices and event-driven systems, tracing is what turns a multi-hour hunt into a few minutes.

How do you keep telemetry costs under control?

We use sampling for high-volume traces, cardinality limits on metrics, and tiered retention so debug data is kept only briefly while the signals that matter are held long enough to spot trends. The pipeline is tuned so you pay for insight, not for storing noise.

Will instrumentation slow our applications down?

The overhead from OpenTelemetry SDKs is small, typically low single-digit percentages, and tail-based sampling keeps it lower still under load. The diagnostic time you save during an incident far outweighs the marginal runtime cost of carrying the instrumentation.

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[email protected]

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Starting price

From USD 4,000

Typical projects: USD 4,000–25,000

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