Findable on Google, in voice search, and inside AI answers.

GEO stands for Generative Engine Optimisation. It tunes your content and brand signals so your company shows up in AI-generated answers from Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot. Those tools write their own answers and cite the sources they trust. If your signals are weak or your content isn't structured, you simply aren't part of that answer.

Technical fixes like crawl errors, the sitemap, and canonicals tend to show up within a few weeks. On-page work usually starts moving rankings somewhere around the 2 to 4 month mark. AEO snippets can come sooner when the content is well structured. GEO is harder to measure directly, and it tends to build gradually over several months.

Yes, as an optional retainer that's separate from the initial project. We watch Search Console, track rankings each month, update structured data as Google changes its requirements, and report back every quarter.

SEO gets you into Google's regular ranked results, the blue links. AEO (Answer Engine Optimisation) shapes content to win featured snippets and voice answers, the boxed answer at the top. GEO (Generative Engine Optimisation) tunes your content and signals so AI tools like ChatGPT, Perplexity, and Google AI Overviews cite your company. They overlap, but each reaches a different slice of how people now search.

Technical fixes can register within weeks, but moving rankings for competitive terms usually takes 2 to 4 months of on-page and content work, sometimes longer in crowded markets. Newer sites take longer than established ones because Google needs time to build trust. We focus early wins on lower-competition terms while the harder ones build.

Yes, both are set up and verified as part of the work. We submit your sitemap to Search Console, confirm the first crawl and indexation, and configure GA4 so you can see traffic and conversions from day one. You get access to both properties, so the data stays yours.

We handle the foundations: a clean XML sitemap, correct canonical tags so duplicate URLs don't compete, robots.txt and crawlability, redirect maps, and a clear header hierarchy. We also implement and validate schema markup (Organization, FAQ, BreadcrumbList, and more) and make sure Core Web Vitals pass. These are the things that quietly hold rankings back when they're wrong.

Schema is structured data that tells search engines exactly what your content means: that this is an organisation, this is an FAQ, this is a service. It powers rich results like FAQ accordions and breadcrumb trails in Google, and it gives AI engines clean, machine-readable facts to cite. We implement it and validate it so the markup is actually recognised, not just present.

Content does most of the heavy lifting. Technical SEO removes the barriers, but rankings come from pages that genuinely answer what your prospects are searching for, structured clearly and matched to real search intent. We map keywords page by page and shape the copy so it reads well for people and is easy for both Google and AI engines to pull from.

We hand over a redirect map, a documented canonical strategy, and notes on the structured data we implemented, so a future redesign has a clear record to follow. Without that, redesigns often drop pages, break canonical tags, and lose rankings that took months to earn. With it, the SEO work carries forward instead of starting over.